Welcome to our curated resource center, where we bring together the interesting research and case studies on the benefits of direct mail.
Source: Canada Post
Largest study of its kind examines the impact of print and digital campaigns on customer motivation
Title: Direct mail beats digital advertising in driving consumers to act: neuromarketing study
Largest study of its kind examines the impact of print and digital campaigns on customer motivation
Author(s): Canada PostSource: Canada Post
Use direct mail to make a deep impact
Title: Enhance the effectiveness of your campaigns by reaching your potential customers at home
The research revealed that campaigns that integrate direct mail with digital make a strong impact. This is because direct mail is persuasive, easy to understand, is visually processed quickly, and drives consumer behaviour.
Author(s): Canada PostSource: Canada Post
Grocer’s hunger for direct mail grows
Title: Appetite for attribution: Grocer’s hunger for direct mail grows
Founded in 2014, Goodfood Market is a Montreal-based online meal kit and grocery company. It is among the biggest subscription delivery services in Canada with more than one million meals delivered each month.
Author(s): Canada PostSource: Canada Post
How direct mail combines the intimacy of ritual, the impact of physicality and the power of data-driven relevance to send a signal that resonates.
Title:
How direct mail combines the intimacy of ritual, the impact of physicality and the power of data-driven relevance to send a signal that resonates.
Author(s): Canada Post