Realty Sweep™
Geographic farming newsletters for Realtors®
Realty Sweep™ direct mail newsletters have been the
market leader in the geographic farming space for over two decades.
Here’s why:
- ✓ Hyperlocal statistics
- ✓ Local market articles
- ✓ Companion microsites
- ✓ Superior content and production quality
- ✓ Farm area exclusivity
- ✓ Content, printing, mailing all included
Generate listings from your farm area
Realty Sweep™ is our highly popular geographic farming real estate newsletter program which features general market information combined with highly detailed micro-statistics created for your specific farm area (whether it is a neighbourhood, a condo building or a townhome complex) PLUS highly pertinent real estate articles.
The newsletter also provides space for you to write your own customized message to your farm area (optional) and to display your featured properties (optional). The program also comes with a microsite which is designed to provide additional farm area information and direct links to your own site and social media.
Finally, the program also has a card option allowing you to create valuable ongoing additional farm area touch points on a cost-effective basis.
How it works
1. Determine Your Needs
First we need to understand your goals and how best to incorporate the Realty Sweep™ solution into your strategy.
2. Farm Area Analysis
We analyze potential farm area options and make recommendations based on key diagnostics such as resale turnover, average price profile, days on market profile and neighbourhood demographics.
3. Create and Deliver Newsletters and Cards
Your Realty Sweep™ newsletters and Realty Sweep™ cards (optional) are designed by us and approved by you. We handle all printing and mailing details!
4. Proven Contact Capture Strategies
In addition to the traditional calls-to-action on the newsletter itself, we provide all the support you need to run your own local promotions. This support includes idea generation, creative execution and program implementation – all at NO ADDITIONAL COST to you!
Newsletter Features
Local Market Snapshot
General market data is pulled from your local real estate board every month and is presented on your newsletter using eye-catching infographics and bullet copy points. The data displayed will vary month to month to highlight notable trends.
Farm Area Market Stats
Homeowners always want to know what’s going on in the neighbourhood. We break down all recent farm area transactions into a detailed statistical recap showing the number of transactions, average price, highest price and days on market for all the housing categories in the farm area. These categories are customized to match the unique characteristics of your farm area.
Locally Relevant
Featured Properties and Messages
Showing your farm area homeowners that you’re active and engaged in the community is very, very important. Anyone can produce a generic direct mail piece to a large area, but making people feel like the newsletter is specifically for them and their neighbourhood is the key to success. Including featured properties and a message in your newsletter is optional, but highly recommended.
Relevant Article Content
All of our articles are designed to be timely, relevant and highly engaging. We take great pride in creating the best possible content and strictly avoid content that can best be described as “fluff”.
Realty Sweep™ Card (Optional)
Combine your Realty Sweep™ Newsletter with a Realty Sweep™ Card to achieve the additional touchpoints you need for success on a cost-effective basis.
Card size: 11"x4.25"
At the beginning of each month, your farm area receives your highly targeted and locally relevant Realty Sweep™ newsletter
Mid-month, your farm area receives your follow-up Realty Sweep™ Card
