Keeping in touch over the holidays
The holidays are not only for spending time with family and friends. They’re also a great reason to reach back out to your former clients and touch base. It’s a welcome opportunity to check in and keep yourself top of mind. Here are a few great ways to effectively connect with your clients over the holidays.
Keep it simple with a festive holiday card to share your greetings for the season. If you’re unsure of what holidays some of your clients celebrate, go for a generic card with a winter theme (snowflakes, stars). Or another great option that’s also budget-friendly is to create your own cards with bright paper or scrap items like paint chips and buttons. You can offer a small token of value in the card by partnering with vendors for a discount code to a home-related service like cleaning, handyman hours or a home organizer.
Step things up with a gift for the holidays that clients can display in their home and be reminded of their relationship to you. For those that celebrate Christmas, custom ornaments inscribed with family members’ names are a nice way to commemorate the holidays. Decor items such as winter botanicals for a tabletop or a seasonal potted plant are also a great way to spruce up a home for the holidays. Or for those that might have expressed interest in decluttering, go for a consumable item. A bottle of wine is always appreciated this time of the year. For a budget-friendly option, try baking your own batches of cookies and packaging them in cute tins and boxes. Or support a local operation with a box of fresh shortbread or gingerbread men from a nearby bakery.
Holiday sponsorship and events
If part of your goal this holiday season is to increase your reach and exposure, consider hosting a holiday community event. Rent a booth at an upcoming winter fair or skate night and hand out free hot chocolate. It’s a great opportunity to meet new potential customers and reconnect with old clients face-to-face. Or to give back even more by running a fundraiser or charity collection to round up winter clothing, toys for kids or non-perishable goods to donate to those in need. As people drop off items to you, it’s another great chance to touch base and connect.