Frequently Asked Questions

Table of Contents

Please click on a program below to read the frequently asked questions for that section.


 

Realty Sweep™

What format is most popular?
All four formats are more or less equally popular. Your choice is really a matter of personal preference.

How do the formats differ from each other?
Classic and Contemporary are both two page versions and have a larger masthead than Booklet. Booklet is a four page version with a smaller masthead. Classic has more of a “newsletter” feel, while Contemporary has more of “magazine” feel in terms of the use of colour. Booklet is a “digest” sized piece. Jumbo is an extremely large two-page version (double the size of the other three versions).

Can I see what my newsletter content will be in advance?
Yes, by clicking on the Scheduled Content tab on the Manage My Programs page.

Do all of the formats receive the same article content?
No, there are some differences. Please click here to see these differences.

How many properties can I advertise in each issue?
The standard maximum is 3 properties per issue. If you have a Twin version of either the Classic or Contemporary format, your maximum is 6. If you have an Expanded Listings version of Classic or Contemporary, your maximum is 9. If you have an Expanded Listings version of Booklet, your maximum is 8. If you have a Jumbo format, your maximum is also 9.

How can I take full advantage of my companion microsite?
You can further customize your microsite by adding custom messages and by adding custom videos. Both of these can be submitted via the relevant tab on the Manage My Programs page.

What results can I expect?
Please click here to view expected results.

Can I get a custom colour scheme?
Yes, in fact all of our new program set-ups are created to be consistent with your personal branding.

What time of the month does the newsletter get distributed?
Your Realty Sweep™ newsletter will go out during the first week of the month. The only possible exceptions are inaugural issues and programs that require reprinting due to QA issues (very rare occurrence). These will typically go out during the second week of the month.

Do I get a complimentary sample of my newsletter?
Yes, absolutely. Your complimentary sample will be mailed to you after the actual mailing has been completed. It is meant for your files only. Remember you can view the content of your newsletter before the mailing occurs on Scheduled Content tab on the Manage My Programs page.

Can you help me write my message?
Yes, we have created a resource page to do just that. Click on the Realty Sweep™ Message of the Month icon on the Manage My Programs page. You will find our contest winners for each month dating back to June 2004. These messages will inspire you!

What kind of paper stock do you use?
All unaddressed programs use 100 lb, glossy stock. All addressed (Precision) programs use 80 lb, glossy stock. Unaddressed programs do not have envelopes and are therefore more exposed to harsh weather elements in mailbox environments. Addressed (Precision) programs are in envelopes and are therefore less exposed. In addition, 80 lb stock is somewhat less prone to “cracking” on the fold line.

How is the newsletter folded?
The vast majority of Realty Sweep™ newsletters are half folded. The only exceptions are Twin programs which are tri-folded, accordion (z-fold) style and Jumbo which are tri-folded, letter style.

I want to door knock my farm area. Can you provide me with a list of all the addresses my newsletter is going to?
Yes, absolutely. Thanks to our investment in our proprietary WalkBoss™ information system, we can provide you with a highly detailed Delivery Address Report for all of your selected walks.

What can I do to maximize the program’s effectiveness?
You should regularly submit messages and properties. To help inspire you to create great locally relevant messages, we have created the Realty Sweep™ Message of the Month page on our site. You can access it by clicking on its logo on the Manage My Programs page. You are automatically entered into the Message of the Month contest each and every month! You should also always try to submit your maximum number of properties for each issue, whether they are yours or you have been granted permission to use them. Ideally, these properties will be locally relevant as well. Finally, you should take advantage of the customization features on your companion microsite. Please note that our research shows that clients who get involved with their programs (as outlined above) achieve significantly better results (approx. 500%) than clients who do not.

How do you handle Canada Post route changes or “restructures”?
We are all over this each and every month. We will recreate the program based on the new walks and clearly document the changes to you, both visually and numerically. In each case, the objective is to continue to mail the same prospects as prior to the restructure to the maximum extent possible.

Why is geographic farming with direct mail so effective?
Direct mail is by far the best vehicle for targeting specific groups or sub-groups. It also typically has a higher response rate than other forms of direct response advertising. These factors make it ideal for geographic farming.

What solution do you have when the walk that I select covers more than one neighbourhood or condo building?
Our solution is to offer you the Twin option of our Realty Sweep™ program. Please click here for a more detailed explanation of our Twin option and to view samples.

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Keep In Touch™

What frequency should I choose?
If your database has a high proportion of “near clients” or clients that you have not done business with for more than two years, we strongly recommend the Monthly frequency. If your database has a very high proportion of “clients only” who you interact with regularly in other ways, you could definitely consider the Bi-Monthly frequency option.

Can I have more than one frequency?
Yes you can segment your database to offer them different frequencies.

What additional market data is displayed on my companion microsite?
The companion micro website displays detailed market segment data in addition to total market data. The segments covered are detached houses, semi-detached houses, condo apartments and townhomes.

How can I take full advantage of my microsite?
You can further customize your microsite – which is linked to your newsletter – by adding custom messages and by adding custom videos. Both of these can be submitted via the relevant tab on the Manage My Programs page.

What results can I expect?
Please click here to view expected results.

What format is most popular?
Both formats (Themed and Branded) are more or less equally popular. Your choice is really a matter of personal preference.

How do the formats differ from each other?
The masthead colours for the Themed format change with each issue and typically tie in to the time of year. These colours are carried through all four pages. The masthead colours for the Branded format remain the same for each issue and reflect your branding. These colours are carried through all four pages.

Do I get a complimentary sample of my newsletter?
Yes, absolutely. Your complimentary sample will be mailed to you after the actual mailing has been completed. It is meant for your files only. Remember you can view the content of your newsletter before the mailing occurs on Scheduled Content tab on the Manage My Programs page.

How do I make changes to my database?
You can access your database online at anytime to make changes to it. You can add, delete or edit data records 24/7.

If I make a change to my database will it be reflected on my next newsletter?
That depends upon when you made the change. Please click on the Production Schedule tab which is located on the Manage My Programs page to view the database deadlines associated with each issue.

What kind of database services do you offer?
The short answer is “a lot”. Your database will go through our postal code correction software prior to each issue and incorrect codes will be automatically changed. We will also correct addressing format errors prior to each issue (e.g., incorrect street names). In addition, your mailing is classified as “Return Postage Guaranteed” so that we will capture all returned mail (for people who have moved) on your behalf. We will then inactivate the database record, advise you by e-mail and allow you to either delete the record or update it with the new address (at which point the record will become active again). Finally, once a year we will run your entire database against Canada Post’s National Change of Address database (NCOA) to advise you of any people on your database who have moved.

What are the pros and cons of the Turnkey vs Bulk program type options?
The Turnkey option provides a “hands off”, hassle-free experience. In other words, we do everything for you. You also receive a whole host of database services to ensure that your contact addresses are accurate and kept up to date. This option typically works out to be more cost-effective as well after you factor in your time for the Bulk option (even at a relatively low value for your time). The Turnkey option, however, does not offer the same type of additional personalization opportunities as the Bulk option. The Bulk option allows you to have a more personalized mailing by, for example, hand-writing your contact names on the envelope, using a postage stamp rather than the printed indicia and by inserting other items into the envelope besides the newsletter. All of these “personal touches” take a lot of time though and if you are busy, your mailing could well be delayed and end up being stale-dated.

What can I do to maximize the program’s effectiveness?
You have the option of adding your own Referral Message on the top of page 4 and of customizing your Wildcard Content on the bottom of page 4 (note: Wildcard Content default is “Pearls of Wisdom”). In addition, you can take advantage of the customization features on your microsite.

How can I use the Wildcard Content section to my best advantage?
Here are a few suggestions: advertise a listing of particular importance or interest, welcome new clients by name, thank clients for their referrals, display a recently received testimonial, promote a cause-related activity (e.g., Run for the Cure™), advertise an upcoming client appreciation event. The only limit is your creativity. Remember you can also upload images for this section.

Can I select articles for the centre spread?
No, the specific articles are selected by our editorial staff.

Can I see what my newsletter content will be in advance?
Yes, by clicking on the Scheduled Content tab on the Manage My Programs page.

How are articles rotated for the centre spread between the various columns?
All five columns will be well represented throughout the year. On average, there will be four articles per column per year, and these will be spread out evenly throughout the year.

How can I use the E-newsletter option?
You can email it to your contacts for those you have email addresses for and/or you can post it on your website to create additional content for your website.

Can I use Realty Sweep Dollars credits toward my Keep In Touch™ program?
No, RSD credits are not applicable to Keep In Touch™. They are, however, applicable to all other Mission Response programs.

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Landmark Cards

What kind of card stock do you use?
100 lb, glossy card stock is used.

How many days does it take for my card imprint to reach the market?
Imprint submissions received on Friday (the weekly deadline date) will reach the relevant local Canada Post station on the following Thursday. From there, Canada Post’s standard delivery time frame for Unaddressed Admail is within 3 business days.

What kinds of images should I put on my shell “shot list”?
You should be creating a shot list based on the most recognizable landmarks in your farm area. These landmarks could be key retailer signs, park signs, landmark-type buildings (city halls, churches, libraries, schools, etc.), subway signs, etc. In the case of condos, landmarks would extend to building lobbies, grounds and recreation facilities as well as the actual building itself.

Should I use full colour or black only on my imprints?
Approx. 70% of our clients use the full colour option. The cost differential is only 4 cents per unit. This option makes particular sense when advertising featured properties. You can select full colour or black only each time you order an imprint.

How many card imprints should I send per month for my farm area?
If you are using your Landmark Cards™ program to support your Realty Sweep™ program, you should be sending only one card imprint out per month. That imprint should be timed to arrive 2 weeks after the Realty Sweep™ mailing (usually week “C”). If you are using your Landmark Cards™ program on its own in your farm area, you should be doing a minimum of two imprint mailings per month (every other week).

If I don’t want to advertise a featured property, what other imprint option is the best one to use?
We would choose this order: A Personal Message that is locally relevant, followed by Best Mortgage Rates followed by Complimentary Market Evaluation.

Should I be doing more frequent mailings at the beginning of my campaign?
A “heavy up” at the start of your campaign is always an excellent idea in order to create awareness for yourself.

What happens if I don’t order a card imprint during an entire month?
If you don’t order a card imprint for your designated farm area after the last submission week (which will either be a “D” week or an “E” week depending upon the month), the system will automatically order either a Complimentary Market Evaluation imprint or a Best Mortgage Rates imprint for you (full colour version) to fulfill your minimum requirement of one mailing per month per farm area. Your email reminder for the last week of the month will specify whether the default imprint will be Complimentary Market Evaluation or Best Mortgage Rates for that particular month.

Do I have to do an imprint mailing in December?
No, we waive the minimum of one mailing per month for the month of December only. Having said that, you can choose to do a mailing during any week of December.

Can I get a proof prior to mailing?
Signed off proofs are required prior to printing card shells (even on straight re-orders). Proofs/approvals are also required for your first imprint mailing to any new farm area that you set up. Beyond the first imprint mailing, no further proofs are offered.

Can I use Realty Sweep Dollars credits toward my Landmark Cards™ program?
Yes, you can use RSD credits towards purchasing Landmark Cards™ shells. They are not applicable toward Landmark Cards™ imprints.

How does the exclusivity feature work?
You have full farm area exclusivity for the Landmark Cards™ program. Our other two card programs (Distinctive Cards™ and All-Brand Cards™) are not affected by this exclusivity.

How do Landmark Cards™ differ from All-Brand Cards and Distinctive Cards™?
Please click here to view a detailed comparison of our three card farming programs.

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All-Brand Cards™

What kind of card stock do you use?
100 lb, glossy card stock is used.

How many days does it take for my card imprint to reach the market?
Imprint submissions received on Friday (the weekly deadline date) will reach the relevant local Canada Post station on the following Thursday. From there, Canada Post’s standard delivery time frame for Unaddressed Admail is within 3 business days.

Should I use full colour or black only on my imprints?
Approx. 70% of our clients use the full colour option. The cost differential is only 4 cents per unit. This option makes particular sense when advertising featured properties. You can select full colour or black only each time you order an imprint.

How do preset farm areas work?
Even though the All-Brand Cards™ program is primarily designed as an “anywhere/anytime” card or a pure “just listed/just sold” card, you do have the option of setting up preset farm areas. You should consider setting up preset farm areas if you know in advance that you will be mailing to the same area on a relatively frequent basis. This will save you from having to specify the area prior to each mailing via using our “enter walks on your own” option.

Do I have to do a minimum number of mailings during any one month or during the year?
No, the All-Brand Cards™ program has absolutely no minimum number of mailings attached to it either on a monthly or annual basis.

Can I get a proof prior to mailing?
Signed off proofs are required prior to printing card shells (even on straight re-orders). Proofs/approvals are also required for your first imprint mailing to any new farm area that you set up. Beyond the first imprint mailing, no further proofs are offered.

Can I use Realty Sweep Dollars credits toward my All-Brand Cards™ program?
Yes, you can use RSD credits towards purchasing All-Brand Cards™ shells. They are not applicable toward All-Brand Cards™ imprints.

Does this program have any exclusivity attached to it?
Since this is an “anywhere/anytime” card, it has no exclusivity in terms of where it is sent. On the other hand, it has no restrictions as to where it can be sent either. The card designs are completely exclusive in the sense that each one features your own unique brand identity.

How do All-Brand Cards™ differ from Landmark Cards and Distinctive Cards™?
Please click here to view a detailed comparison of our three card farming programs.


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Distinctive Cards

What kind of card stock do you use?
100 lb, glossy card stock is used.

How many days does it take for my card imprint to reach the market?
Imprint submissions received on Friday (the weekly deadline date) will reach the relevant local Canada Post station on the following Thursday. From there, Canada Post’s standard delivery time frame for Unaddressed Admail is within 3 business days.

Should I use full colour or black only on my imprints?
Approx. 70% of our clients use the full colour option. The cost differential is only 4 cents per unit. This option makes particular sense when advertising featured properties. You can select full colour or black only each time you order an imprint.

How many card imprints should I send per month for my farm area?
If you are using your Distinctive Cards™ program to support your Realty Sweep™ program, you should be sending only one card imprint out per month. That imprint should be timed to arrive 2 weeks after the Realty Sweep™ mailing (usually week “C”). If you are using your Distinctive Cards™ program on its own in your farm area, you should be doing a minimum of two imprint mailings per month (every other week).

If I don’t want to advertise a featured property, what other imprint option is the best one to use?
We would choose this order: A Personal Message that is locally relevant, followed by Best Mortgage Rates followed by Complimentary Market Evaluation.

Should I be doing more frequent mailings at the beginning of my campaign?
A “heavy up” at the start of your campaign is always an excellent idea in order to create awareness for yourself.

What happens if I don’t order a card imprint during an entire month?
If you don’t order a card imprint for your designated farm area after the last submission week (which will either be a “D” week or an “E” week depending upon the month), the system will automatically order either a Complimentary Market Evaluation imprint or a Best Mortgage Rates imprint for you (full colour version) to fulfill your minimum requirement of one mailing per month per farm area. Your email reminder for the last week of the month will specify whether the default imprint will be Complimentary Market Evaluation or Best Mortgage Rates for that particular month.

Do I have to do an imprint mailing in December?
No, we waive the minimum of one mailing per month for the month of December only. Having said that, you can choose to do a mailing during any week of December.

Can I get a proof prior to mailing?
Signed off proofs are required prior to printing card shells (even on straight re-orders). Proofs/approvals are also required for your first imprint mailing to any new farm area that you set up. Beyond the first imprint mailing, no further proofs are offered.

What are the most popular shell designs?
We have several designs that are very popular. We are constantly adding new designs and remove designs every 6 months that we determine have not received enough client interest to merit being continued in the design library.

Can I use Realty Sweep Dollars credits toward my Distinctive Cards™ program?
Yes, you can use RSD credits towards purchasing Distinctive Cards™ shells. They are not applicable toward Distinctive Cards™ imprints.

How does the exclusivity feature work?
You have full farm area exclusivity for the Distinctive Cards™ program. Our other two card programs (Landmark Cards™ and All-Brand Cards™) are not affected by this exclusivity.

How do Distinctive Cards™ differ from Landmark Cards and All-Brand Cards™?
Please click here to view a detailed comparison of our three card farming programs.


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Top Performer®

How many properties can I advertise in the real estate showcase?
The number of properties is very flexible, ranging from four to eight. Our system also allows you to submit a Featured Property which will have more prominence than the other properties shown. The Featured Property also enables you to have an inset photo in addition to the main photo.

What criteria do you use for the articles that appear in Flipside?
Flipside articles are selected to appeal to an upscale target audience.

What type of REALTOR® does Top Performer® make sense for?
Top Performer® is ideally suited to REALTORS® who work large geographic farms and who typically have a large inventory of listings. It is also well suited for neighbourhoods that more upscale in character due to the Flipside content.

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Agent Branding

Does my tag line appear with my logo every time?
No, in some instances your logo will appear without your tag line. It depends upon which identity element we are dealing with. In some cases, there will not be enough room for both. However, in most cases the two will work hand in hand.

Do I absolutely have to have a tag line to work with my logo?
No, not necessarily. That decision is yours and yours alone.

Do I need to change my logo and tag line periodically?
A well-designed brand identity should be consistently applied throughout all of your identity elements, year after year. Ideally, once developed, there will be no changes at all.

How do I know if my branding is working satisfactorily?
Your farm area prospects and database contacts should be able to recall your key design elements and tagline instantly. They should be permanently etched in their minds. As such, you will be differentiated in the marketplace.

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Micro Websites

Which products include a companion microsite?
Currently Realty Sweep™ and Keep In Touch™ newsletters come with the microsites.

How do I include my own video, virtual tour or personal message?
Simply go to the Manage My Programs section of missionresponse.com and click the relevant program (Realty Sweep™ or Keep In Touch™). Click on the Update Microsite tab, enter your information and click Submit. The information submitted will apply to your next issue. If you do not submit any content for an issue, default content will be provided (e.g. TREB Market Watch video).

How can I customize the microsite?
Colour can be customized to match you newsletter or website. Let us know what you would like by phone or email and we will work with you to make it look great.

Can I modify my microsite’s URL?
If you would like a customized URL, get in touch by phone or email and let us know what you would like it to be. Of course, it has to be available!

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