Category: A+ Agent 41 articles

SMART Goal setting for 2017

 goalsimage

With a new year comes fresh opportunities and a renewed sense of energy to attain your business goals. But like many resolutions, simply setting a vague, lofty goal and crossing your fingers until the end of the year won’t get you any closer to reaching new career milestones.

You can still set ambitious goals for yourself and your real estate practise this year. But take the time to think your goals through and create a structure that makes it easier to manage your targets and track your progress along the way. One of the best ways to set ambitious yet achievable goals is with the SMART system. Each letter in the acronym helps to guide your goal-setting in a certain way.

Using Client Feedback to Improve Your Business

sellerfeedback

Your work isn’t over once the transaction is completed. After your client has had time to enjoy a successful sale or settle into a new home, it’s a great opportunity to find out what their experience was like working with you.

Should I specialize?

decisionsdecisions

Many real estate agents want to keep their pool of potential customers as wide as possible. But specializing your business to a particular demographic or property type is not only a great way to stand out among your competitors but it also helps to define your identity as a real estate agent and create a ‘brand’, so to speak. Specializing isn’t necessary and many real estate agents lead successful careers for decades without focusing on a particular niche. But if you’re interested in exploring this career tactic, here are a few things to consider.

Improving communication between you and your client

shakinghandsclientClients that have a positive experience with their real estate agent often say how easy it was to talk to them. They may rave about how their agent quickly figured out their needs and found them the home of their dreams. But having a satisfied client requires a high degree of communication. High satisfaction rates lead to more referrals and more sales. Here are a few ways to improve the lines of communication between agent and client.

Making an unsolicited offer on an unlisted home

buyer

Instead of waiting for a job opening to be posted, savvy job seekers might apply directly to a company they’d like to work at. That way, they get an edge on the competition and will be first in line when a position opens. With the right application, some businesses might even consider creating a job for a well-qualified candidate.

A similar practice happens in the real estate market. With housing supplies in record shortages, more and more agents are making unsolicited offers on unlisted properties on behalf of their clients. Unlisted property owners are more difficult to persuade so you may have to sweeten the deal. Here are a few tips and tactics to try.

Tips for attracting international clients

intbus

Overseas clients are entering the Canadian real estate market in droves. If you haven't worked with an international client already, this demographic presents incredible potential for the growth and expansion of your business. And as more foreigners are settling in Canada or investing in the country’s real estate, there are plenty of ways that you can make these interactions more successful.

When’s the best day of the week to list a home?

dayoftheweek

Seasoned real estate agents know there are several factors that can impact the success of a listing, whether it’s the decor, staging or photography. But there’s one small element that the agent easily has control over, which is the day of the week they list the home.

How professional photography can make or break your next listing

0252A93B4BNearly all of today’s prospective homebuyers are doing their research online, inspecting photos of properties for sale before booking a viewing with their agent. This makes having excellent photography all the more important. While it can be tempting to take a few quick snaps on your smartphone, obtaining professional photography increases the chances of a quick sale and a better outcome. Here are a few reasons why you should hire a professional photographer for your listings.

Essential handouts for your next open house

ohouse

aplusagentWhen potential buyers are looking at several open houses in one day or weekend, it’s important to stand out from the crowd. One of the ways to accomplish this is through offering valuable handouts to visitors that not only help to sell your listing but also establish your reputation as a real estate expert. Aside from essential information about the property you’re selling, here are a few informative handouts you can make available to guests at your next open house.

Closing gifts to keep top of mind

winecover

aplusagent

According to a National Association of Realtors survey released in 2015, repeat customers accounted for an average of 20 percent of real estate agents’ business. Experienced agents reported rates as high as 40 percent with referrals accounting for an additional 24 percent of business. These statistics emphasize the importance of leaving a positive lasting impression on your clients, even after the deal is done and dusted.