Category: A+ Agent 41 articles

How to encourage repeat business

thankyounoteSome of the highest-earning real estate agents have reached their levels of success from excellent rates of repeat business. A survey from the National Association of Realtors says that repeat business accounts for a median of 21 percent of sales and the rates are even higher for those with 16 or more years of experience in the industry – up to an incredible 40 percent. On top of that, referrals accounted for an additional 21 percent of total business.

Clearly, happy customers and their family and friends are an incredibly powerful demographic to harness. Every agent should strive to build on repeat clients as part of their business model. To make one transaction lead to many more down the read, there are a few things you can do as a real estate agent to encourage repeat business.

Tapping your emotions – how boosting emotional intelligence improves your real estate business

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We may have been trained or led to believe that we should leave our emotions at the door the moment we step into the office or meet with a client. But in a highly personal business like real estate, being attuned to the emotions of your clients and the people you interact with can actually be beneficial.

Evaluating your personal brand

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Establishing a strong personal brand will not only attract the attention of prospective clients but it also encourages favourable reviews and referrals down the road. Here are a few ways that you can evaluate and build your personal brand.

Can mindfulness help you be a better real estate agent?

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We’ve all had those moments in life where we feel overwhelmed. Perhaps we take it out on a colleague, or ourselves. Or our productivity sacrifices as a result. But by incorporating mindfulness practices in your work, you can help to make your days less stressful and be more aware of your actions and decisions. But don’t just take our word for it. Major organizations and companies like Google and Harvard Business School have even adopted mindfulness principles and host meditation groups for their students and employees.

Improving efficiency: conquer all the tasks on your to-do list

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The fast-paced, multi-tasking demands of a real estate agent’s work often mean endless to-do lists and not enough hours in the day to get it all done. But there are a few great techniques and tips that you can try during your busiest days (which is, really, every day) to improve your productivity and finally cross off all the urgent tasks on your agenda.

The power of language in a listing description

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They say the pen is mightier than the sword and this old adage holds true when it comes to real estate listings. A carefully-crafted description could help your next property sell for higher, or sooner, than you think. Here are a few tips that you can incorporate into your next listing.

How to use community involvement to boost your presence

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Community involvement is a great way to improve the brand awareness of your real estate practice. You’ll not only become a familiar name and face in a neighbourhood but you can also feel good about helping to support local groups and charities as well as connecting with the community. Here are a few ideas on how you can get more involved in your neighbourhood through sponsorship and events.

Increasing your sphere of influence

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An excellent way to generate new leads is to increase your list of contacts. Think of it as broadening your sphere of influence, or the number of people that might come to you when they’re ready to buy or sell a home. If you connect with the right people, they may even refer you to their family and friends, making your sphere of influence even wider. Here are a few ways you can build your list of contacts and how to best take advantage of new interactions.  

Developing a business action plan

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The top real estate agents haven’t fumbled their way into success. Often, they’ve structured their development by creating a business action plan that lets them identify goals and work out the strategies they’ll use in order to reach them. Here are a few tips to create a business action plan for your own real estate practice.

Organize your 2017 with the Bullet Journal

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Real estate agents have notoriously long to-do lists, notes and appointments to keep track of. While online calendars and smartphones have definitely improved the way we stay organized and on task, many agents are going back to pen and paper with a simple, innovative planning system that can help you efficiently and effectively get through your busiest days.

Enter the Bullet Journal: an analog system for the digital age that will help you organize the present, record the past and plan for the future. It’s a flexible technique that can be adjusted to suit each user and can be started at any point in the month or year. And better yet, this simple system can be implemented with any journal you have lying around. All it takes is a pen and an empty notebook.