Category: A+ Agent 43 articles

Tips for selling homes over the holidays

winterforsaleWhile the real estate market tends to slow down over the holiday season, you may still have a few clients motivated to list their homes at this time. Whether it’s for personal or financial circumstances, it’s reassuring to know the market doesn’t shut down outright, but there are still challenges to face. So here are a few tips to help your client sell their property during the holiday season.

Keeping in touch over the holidays

holidaykeepintouchThe holidays are not only for spending time with family and friends. They’re also a great reason to reach back out to your former clients and touch base. It’s a welcome opportunity to check in and keep yourself top of mind. Here are a few great ways to effectively connect with your clients over the holidays.

Creating a real estate client avatar

profilevectorsWhen it comes to developing branding and marketing strategies, it helps to put yourself in your future customers’ shoes. But doing so is easier said than done. What can help you along the way is creating a client avatar, also known as a customer avatar in the sales world. This involves creating a “fictional” character that best represents the clients you are hoping to target in your business and thinking about their desires, wants and needs. Here are a few tips for creating your own real estate client avatar.

Why investors make good clients

revestorThe real estate market continues to attract savvy investors looking for a good return. If you’re seeking a niche customer base to appeal to, investor clients are a lucrative market to tap. Here are a few reasons why attracting investor clients is good for your business.

Tips for selling “as-is” homes

Dilapidated_houseWhether your client has recently inherited an old home or is simply trying to offload a house quickly, as-is properties are not unusual in today's real estate market. Fixer-uppers appeal to buyers looking for a bargain or that want to renovate a property to their specifications. But tactics for selling these homes differ widely from market-ready properties. Here’s what to know when selling homes in "as-is" condition.

Managing budgets and expenses as a real estate agent

Budget2ersfdxdgOne of the challenges (and, perhaps equally, one of the joys) of working as a real estate agent is the unpredictability of the industry. It can be tempting to splurge with every hard-earned commission cheque, but the key to long-term success as a real estate agent is maintaining financial responsibility with a smart budget and tracking of expenses. Here are some tips to help you manage a personal and business budget as a real estate agent.

Ways to jumpstart your growth

epicgrowth

Hitting a wall in your progress as a real estate agent? If you’re new to the industry, you might be exploring ways to discover your potential. Or even if you’re a seasoned professional, you might have plateaued in your development. Here are some valuable tips that can help motivate and inspire your work as a real estate agent.

Improve spelling and grammar in your written communication

wmcomputer

Face-to-face interactions are important in real estate, but emails remain a critical way to interact with potential clients and contacts. Sure, you might be sending some quick messages on-the-go, but for more important communications, typos here can leave a negative impression. Here are a few ways to improve the spelling and grammar of your written communications.

Creating a Buyer’s Rating Guide

cklistYour clients might be viewing a dozen or more properties before they find the right home for them, let alone succeed in a bid. You can help to make this process more interactive for them by creating a rating guide to help jot down notes, likes and dislikes about a property. This can help you gather more information to help hone in their search as well as reminding the client of the properties they've seen.

Becoming a neighbourhood expert

mappoint

Honing in on a certain region or neighbourhood in a larger city can focus your efforts and help you stand out from a crowd of agents, giving your business a boost. Here are a few tips on becoming an expert in a specific neighbourhood.