Category: A+ Agent 27 articles

Fast talk – speed, tone and pitch awareness for better conversations

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While we’re definitely moving into the digital age with emails, texts and messages, the value of being an effective conversationalist is still incredibly important in the world of real estate. A productive door knocking could lead you to your next listing while a persuasive conversation could be what convinces a client to invest the funds to renovating an unkempt backyard. While sales techniques can be taught and practised, there are easy, surprising ways to make an impact that simply involves paying attention to how you speak. Here are some tips to improve your conversational interactions.

How can you make your client feel more comfortable?

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Earning a new client’s trust is an important part of establishing a great business relationship. Strong, open communication ensures that your client can fully express their wants and needs without feeling timid or embarrassed. Psychological and behavioural studies have revealed unexpected ways that you can help put someone in your presence at ease while you’re conversing or working together. Here are a few to try with your next new client.

Tips for working with long distance clients

remworkNot all clients are relocating within the same neighbourhood or region. Some of the most promising real estate clients may be making a move from another country or far-away community. While these can be great opportunities with the potential for more business down the road, there are also challenges to ensuring a smooth interaction. Here are some suggestions for working with long distance clients.

How to find a mentor

mtrpicMost of us remember a time in our lives when we got advice from a wiser, experienced individual. Perhaps it was a summer camp counsellor that motivated you to break out of your shell or a college TA that took extra time to help you understand a challenging concept. Just because you’re no longer in school doesn’t mean you can’t benefit from the guidance and support of an experienced professional. Here are a few ways to find and build a mentor relationship.

Maintaining work-life balance

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The self-employed freedom of working as a real estate agent has plenty of perks. But with it comes the difficulty in defining work hours from your personal time. Often the lines blur and agents find themselves taking calls during dinner or running out to a client’s home for an emergency. If you’re finding it difficult to carve out sufficient “me time”, here are a few tips.

How to attract more millennial buyers to your business

mnelsphonesMillennials now represent the majority of first-time homebuyers and make up one third of homebuyers overall. Appealing to millennials– those born between 1981 and 2000 – could be a smart way to boost your business. In addition, younger clients have greater potential to turn into repeat business since you’re establishing a relationship early on in the home ownership journey. Here are a few ways that you can help draw in and retain more millennial customers to your real estate business.

How to encourage repeat business

thankyounoteSome of the highest-earning real estate agents have reached their levels of success from excellent rates of repeat business. A survey from the National Association of Realtors says that repeat business accounts for a median of 21 percent of sales and the rates are even higher for those with 16 or more years of experience in the industry – up to an incredible 40 percent. On top of that, referrals accounted for an additional 21 percent of total business.

Clearly, happy customers and their family and friends are an incredibly powerful demographic to harness. Every agent should strive to build on repeat clients as part of their business model. To make one transaction lead to many more down the read, there are a few things you can do as a real estate agent to encourage repeat business.

Tapping your emotions – how boosting emotional intelligence improves your real estate business

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We may have been trained or led to believe that we should leave our emotions at the door the moment we step into the office or meet with a client. But in a highly personal business like real estate, being attuned to the emotions of your clients and the people you interact with can actually be beneficial.

Evaluating your personal brand

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Establishing a strong personal brand will not only attract the attention of prospective clients but it also encourages favourable reviews and referrals down the road. Here are a few ways that you can evaluate and build your personal brand.

Can mindfulness help you be a better real estate agent?

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We’ve all had those moments in life where we feel overwhelmed. Perhaps we take it out on a colleague, or ourselves. Or our productivity sacrifices as a result. But by incorporating mindfulness practices in your work, you can help to make your days less stressful and be more aware of your actions and decisions. But don’t just take our word for it. Major organizations and companies like Google and Harvard Business School have even adopted mindfulness principles and host meditation groups for their students and employees.