When it comes to developing branding and marketing strategies, it helps to put yourself in your future customers’ shoes. But doing so is easier said than done. What can help you along the way is creating a client avatar, also known as a customer avatar in the sales world. This involves creating a “fictional” character that best represents the clients you are hoping to target in your business and thinking about their desires, wants and needs. Here are a few tips for creating your own real estate client avatar.
Category: A+ Agent 41 articles
The real estate market continues to attract savvy investors looking for a good return. If you’re seeking a niche customer base to appeal to, investor clients are a lucrative market to tap. Here are a few reasons why attracting investor clients is good for your business.
Whether your client has recently inherited an old home or is simply trying to offload a house quickly, as-is properties are not unusual in today's real estate market. Fixer-uppers appeal to buyers looking for a bargain or that want to renovate a property to their specifications. But tactics for selling these homes differ widely from market-ready properties. Here’s what to know when selling homes in "as-is" condition.
One of the challenges (and, perhaps equally, one of the joys) of working as a real estate agent is the unpredictability of the industry. It can be tempting to splurge with every hard-earned commission cheque, but the key to long-term success as a real estate agent is maintaining financial responsibility with a smart budget and tracking of expenses. Here are some tips to help you manage a personal and business budget as a real estate agent.
Hitting a wall in your progress as a real estate agent? If you’re new to the industry, you might be exploring ways to discover your potential. Or even if you’re a seasoned professional, you might have plateaued in your development. Here are some valuable tips that can help motivate and inspire your work as a real estate agent.
Face-to-face interactions are important in real estate, but emails remain a critical way to interact with potential clients and contacts. Sure, you might be sending some quick messages on-the-go, but for more important communications, typos here can leave a negative impression. Here are a few ways to improve the spelling and grammar of your written communications.
Your clients might be viewing a dozen or more properties before they find the right home for them, let alone succeed in a bid. You can help to make this process more interactive for them by creating a rating guide to help jot down notes, likes and dislikes about a property. This can help you gather more information to help hone in their search as well as reminding the client of the properties they've seen.
Honing in on a certain region or neighbourhood in a larger city can focus your efforts and help you stand out from a crowd of agents, giving your business a boost. Here are a few tips on becoming an expert in a specific neighbourhood.
Like an important interview or a promising first date, meeting a prospective client for the first time can be a little nerve wracking. Leaving the right impression could result in a profitable transaction and a long, fulfilling business relationship for both parties. Here are a few tips for nailing your first client meeting.
The change from winter to spring is a good reminder for us to freshen up our homes and prepare for the coming season. While we’re wiping down windows and swapping out winter clothes for lighter options, we can extend this mantra to our work lives and small businesses too. Here are some tips to "spring clean" your real estate operation.