Real Estate Marketing Solutions
Farming and Referral Programs, Branding

Door Knocking 101



Door knocking is a powerful tool to make yourself known with the community. By interacting with homeowners, you can effectively generate leads. But many agents find door knocking to be intimidating or question its efficacy. Whether you’re prospecting or hunting for a client’s dream home, here are some tips to get started on door knocking and how to best leverage this marketing opportunity.

You can now legally sign real estate documents electronically in Ontario

This is great news for a tablet users like myself.  This will make deals a lot easier to manage going forward!

"The Government of Ontario announced today that real estate consumers will be permitted to use electronic signatures on real estate agreements of purchase and sale (APS) as of July 1st, 2015. "

The smart home of our dreams is almost here


This is a fantastic look into near future home automation. What features will your smart home have? How will the internet of things change your living space? Do we really need a coffee maker connected to the internet? This video makes some very good points. 

Banks cut key mortgage rate amid fears of lofty housing market

Bank of Montreal has renewed the mortgage war among Canada’s banks, slashing the posted rate on its five-year fixed mortgage to 2.79 per cent from 2.99 per cent, even as Ottawa and the International Monetary Fund fret over the state of Canada’s overheating housing market.

Toronto-Dominion Bank quickly rushed to match BMO’s rate special, saying it will drop its five-year fixed mortgage rate from 3.09 per cent to 2.79 starting Wednesday.

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Canadian banks on brink of mortgage price war

Canada’s major banks are heading into a renewed mortgage price war in the wake of the Bank of Canada’s surprise decision to cut interest rates.  Mortgage brokers reported that Royal Bank of Canada dropped its five-year fixed rate for qualified borrowers to 2.84 per cent over the weekend.

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As banks hold off on cuts, brokers see record-low mortgage rates

Canada’s major lenders are so far holding off cutting mortgage rates in the wake of the Bank of Canada’s quarter-point interest rate cut, but industry officials predict rates will fall to historic new lows just in time for the all-important spring housing market.

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Price gap between Toronto houses, condos hits record high

"The gap between condos and houses grew 16 per cent in December compared to a year earlier, hitting a record of more than $251,000. (Low-rise homes consist of houses, including detached and semi-detached houses, townhomes and link homes, while high-rises encompass all condos and lofts.)"

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Oakville Milton SYNCposium

Come say hello at our booth and check out our new videos.


Condo market press


Between the "doom and gloom" prophesies of Finance Minister Jim Flaherty and the media in general about the "over-valued" condo apartment market, the casual observer may have long ago decided that it was just a matter of time before prices would collapse amid a myriad of over-supply. The problem is that actual market results have not borne that out. For example, in the GTA for 2013 year-to-date (January thru July), condo apartment prices are actually up by 1%. So it is encouraging to finally see an article taking the opposite view. According to a report from Genworth Canada and the Conference Board of Canada, the Canadian condo market is doing fine thank you very much and, more importantly, will continue to do fine in the foreseeable future. The report cites population growth, employment growth as well as demographic factors (aging population) as all being key positive factors. Please give it a read - click here.

Condo investor or condo flipper? CRA wants to know….


With tax time looming, many condo investors could find themselves owing a lot more in tax than they thought. That’s because the CRA is apparently cracking down on condo flippers.

Here’s a quick crash course:

If you buy a condo and then sell it after having lived in it as your principal residence for a minimum of 6 months, you are, of course, capital gains exempt. But if you buy it as an investment, you are subject to capital gains tax. So a $100,000 gain at a 46% marginal tax rate will result in a $23,000 tax bill (50% of the gain is taxable). But if CRA decides that you are in the business of flipping condos, your $100,000 profit will be taxed as pure income – meaning that the tax bill will be the full $46,000 in the above example.

So the interesting distinction is between owning a condo as an investment versus being in the business of flipping condos. If you own the condo through the registration period, rent it out for a while and eventually sell it, you will most likely be deemed as being an investor. But if you sell your rights to the property before it's registered (i.e., selling your assignment), you will definitely be regarded as being a "flipper" (meaning that you are in the business of flipping condos). You may want to adopt a conservative approach on this one given the fact that CRA is apparently cracking down on abuses and because there are also hefty fines involved if you are deemed to have mis-filed. For more on this topic, please click here.