Real Estate Marketing Solutions
Farming and Referral Programs, Branding

Developing a business action plan

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The top real estate agents haven’t fumbled their way into success. Often, they’ve structured their development by creating a business action plan that lets them identify goals and work out the strategies they’ll use in order to reach them. Here are a few tips to create a business action plan for your own real estate practice.

Neuroscience study shows print ads have greater impact than digital ads

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While surveys and focus groups can help us understand why consumers act or behave a certain way, sometimes it takes a bit of science to reveal subconscious processes and reactions that we’re not aware of.

Organize your 2017 with the Bullet Journal

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Real estate agents have notoriously long to-do lists, notes and appointments to keep track of. While online calendars and smartphones have definitely improved the way we stay organized and on task, many agents are going back to pen and paper with a simple, innovative planning system that can help you efficiently and effectively get through your busiest days.

Enter the Bullet Journal: an analog system for the digital age that will help you organize the present, record the past and plan for the future. It’s a flexible technique that can be adjusted to suit each user and can be started at any point in the month or year. And better yet, this simple system can be implemented with any journal you have lying around. All it takes is a pen and an empty notebook.

SMART Goal setting for 2017

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With a new year comes fresh opportunities and a renewed sense of energy to attain your business goals. But like many resolutions, simply setting a vague, lofty goal and crossing your fingers until the end of the year won’t get you any closer to reaching new career milestones.

You can still set ambitious goals for yourself and your real estate practise this year. But take the time to think your goals through and create a structure that makes it easier to manage your targets and track your progress along the way. One of the best ways to set ambitious yet achievable goals is with the SMART system. Each letter in the acronym helps to guide your goal-setting in a certain way.

Using Client Feedback to Improve Your Business

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Your work isn’t over once the transaction is completed. After your client has had time to enjoy a successful sale or settle into a new home, it’s a great opportunity to find out what their experience was like working with you.

How our responses to direct mail evolve through time

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A single millennial, young family and an older retiree each has different ways that they perceive and are impacted by direct mail. A recent study published in the summer of 2016 by Royal Mail Market Research, the research division of the United Kingdom’s postal service, explored how our responses to direct mail change as we progress through the different stages of adult life. Here’s a summary of their findings.

Should I specialize?

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Many real estate agents want to keep their pool of potential customers as wide as possible. But specializing your business to a particular demographic or property type is not only a great way to stand out among your competitors but it also helps to define your identity as a real estate agent and create a ‘brand’, so to speak. Specializing isn’t necessary and many real estate agents lead successful careers for decades without focusing on a particular niche. But if you’re interested in exploring this career tactic, here are a few things to consider.

Improving communication between you and your client

shakinghandsclientClients that have a positive experience with their real estate agent often say how easy it was to talk to them. They may rave about how their agent quickly figured out their needs and found them the home of their dreams. But having a satisfied client requires a high degree of communication. High satisfaction rates lead to more referrals and more sales. Here are a few ways to improve the lines of communication between agent and client.

Elon Musk Unveils Tesla’s New ‘Solar Roof’

It's worth listening to the whole keynote from Elon Musk, but feel free to skip to 7:20 where Elon shows off some "before and after" photos. The solar roof looks amazing!

Making an unsolicited offer on an unlisted home

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Instead of waiting for a job opening to be posted, savvy job seekers might apply directly to a company they’d like to work at. That way, they get an edge on the competition and will be first in line when a position opens. With the right application, some businesses might even consider creating a job for a well-qualified candidate.

A similar practice happens in the real estate market. With housing supplies in record shortages, more and more agents are making unsolicited offers on unlisted properties on behalf of their clients. Unlisted property owners are more difficult to persuade so you may have to sweeten the deal. Here are a few tips and tactics to try.