Overseas clients are entering the Canadian real estate market in droves. If you haven't worked with an international client already, this demographic presents incredible potential for the growth and expansion of your business. And as more foreigners are settling in Canada or investing in the country’s real estate, there are plenty of ways that you can make these interactions more successful.
Nearly all of today’s prospective homebuyers are doing their research online, inspecting photos of properties for sale before booking a viewing with their agent. This makes having excellent photography all the more important. While it can be tempting to take a few quick snaps on your smartphone, obtaining professional photography increases the chances of a quick sale and a better outcome. Here are a few reasons why you should hire a professional photographer for your listings.
When potential buyers are looking at several open houses in one day or weekend, it’s important to stand out from the crowd. One of the ways to accomplish this is through offering valuable handouts to visitors that not only help to sell your listing but also establish your reputation as a real estate expert. Aside from essential information about the property you’re selling, here are a few informative handouts you can make available to guests at your next open house.
Poll results from the Bloomberg Nanos Consumer Confidence Index released on May 24th show that Canadians are increasingly optimistic about the real estate market. 44.6 percent of Canadians expected the price of homes in their neighbourhoods to increase over the next six months, which is up from just 30.6 percent at the start of 2016.
According to a National Association of Realtors survey released in 2015, repeat customers accounted for an average of 20 percent of real estate agents’ business. Experienced agents reported rates as high as 40 percent with referrals accounting for an additional 24 percent of business. These statistics emphasize the importance of leaving a positive lasting impression on your clients, even after the deal is done and dusted.
While there have been several studies conducted on the efficacy of print advertising and what catches the attention of consumers, the fate of direct mail once it enters the home has long been a mystery to marketers. But in 2015, an 18-month ethnographic study from Royal Mail MarketReach, the marketing and data services branch of the United Kingdom’s postal service, was released. Using video footage captured within study participants’ homes, MarketReach observed consumer habits to learn how direct mail is handled in the home.
At the 2016 National Postal Forum, Harris Diamond, CEO of advertising giant McCann Erickson addressed members of the mail industry with a compelling talk about the impact of direct mail. Diamond cited a study conducted by McCann that found the average American spends 25 minutes with their mail every day, which Diamond referred to as ‘The Mail Moment’.
“You come home from work, the mail in one hand, the cell phone in your pocket, and you sit down to go through the mail,” Diamond said at the National Postal Forum. “It's an important moment in people's lives and one that presents great marketing opportunities.”