Real Estate Marketing Solutions
Farming and Referral Programs, Branding

Why brand identity is important for real estate agents

bingimageYou might think that branding is a practise saved for marketing commercial products, but a lot of the same benefits can apply to your real estate business. Agents that have a strong and consistent brand set themselves apart from the competition. Here are three reasons why a thoughtful brand identity matters in real estate.

Study of French consumers postal interactions reveals impact of direct mail

frnchmailA 2017 study conducted by MediaPost Publicité explored the unique and valuable relationship of interactions with physical mail. While the study was conducted in France, we can still learn and understand a lot about our own habits with direct mail. Here’s what the study revealed.

Fast talk – speed, tone and pitch awareness for better conversations

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While we’re definitely moving into the digital age with emails, texts and messages, the value of being an effective conversationalist is still incredibly important in the world of real estate. A productive door knocking could lead you to your next listing while a persuasive conversation could be what convinces a client to invest the funds to renovating an unkempt backyard. While sales techniques can be taught and practised, there are easy, surprising ways to make an impact that simply involves paying attention to how you speak. Here are some tips to improve your conversational interactions.

How can you make your client feel more comfortable?

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Earning a new client’s trust is an important part of establishing a great business relationship. Strong, open communication ensures that your client can fully express their wants and needs without feeling timid or embarrassed. Psychological and behavioural studies have revealed unexpected ways that you can help put someone in your presence at ease while you’re conversing or working together. Here are a few to try with your next new client.

Tips for working with long distance clients

remworkNot all clients are relocating within the same neighbourhood or region. Some of the most promising real estate clients may be making a move from another country or far-away community. While these can be great opportunities with the potential for more business down the road, there are also challenges to ensuring a smooth interaction. Here are some suggestions for working with long distance clients.

How to find a mentor

mtrpicMost of us remember a time in our lives when we got advice from a wiser, experienced individual. Perhaps it was a summer camp counsellor that motivated you to break out of your shell or a college TA that took extra time to help you understand a challenging concept. Just because you’re no longer in school doesn’t mean you can’t benefit from the guidance and support of an experienced professional. Here are a few ways to find and build a mentor relationship.

Maintaining work-life balance

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The self-employed freedom of working as a real estate agent has plenty of perks. But with it comes the difficulty in defining work hours from your personal time. Often the lines blur and agents find themselves taking calls during dinner or running out to a client’s home for an emergency. If you’re finding it difficult to carve out sufficient “me time”, here are a few tips.

Direct mail leaves a deeper footprint in your brain

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In a sea of online advertisements, direct mail remains a powerful, long-lasting tool for getting a message across. Much of this is owing to the tangibility of physical mail. In order to better understand the influence of physical mail compared to digital advertisements, researchers at the Centre for Experimental Consumer Psychology at Bangor University used fMRI scanning technology to see how the brain reacts to these different types of media.

What the return of the print catalog tells us about the power of direct mail

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As retailers push their e-commerce divisions and promote online sales, traditional methods of shopping via print catalog has fallen by the wayside. But major department stores have come to realize that abandoning their traditional catalog business could trigger a dip in sales.

How to attract more millennial buyers to your business

mnelsphonesMillennials now represent the majority of first-time homebuyers and make up one third of homebuyers overall. Appealing to millennials– those born between 1981 and 2000 – could be a smart way to boost your business. In addition, younger clients have greater potential to turn into repeat business since you’re establishing a relationship early on in the home ownership journey. Here are a few ways that you can help draw in and retain more millennial customers to your real estate business.