Some of the highest-earning real estate agents have reached their levels of success from excellent rates of repeat business. A survey from the National Association of Realtors says that repeat business accounts for a median of 21 percent of sales and the rates are even higher for those with 16 or more years of experience in the industry – up to an incredible 40 percent. On top of that, referrals accounted for an additional 21 percent of total business.
Clearly, happy customers and their family and friends are an incredibly powerful demographic to harness. Every agent should strive to build on repeat clients as part of their business model. To make one transaction lead to many more down the read, there are a few things you can do as a real estate agent to encourage repeat business.