Real Estate Marketing Solutions
Farming and Referral Programs, Branding

Using Client Feedback to Improve Your Business

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Your work isn’t over once the transaction is completed. After your client has had time to enjoy a successful sale or settle into a new home, it’s a great opportunity to find out what their experience was like working with you.

How our responses to direct mail evolve through time

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A single millennial, young family and an older retiree each has different ways that they perceive and are impacted by direct mail. A recent study published in the summer of 2016 by Royal Mail Market Research, the research division of the United Kingdom’s postal service, explored how our responses to direct mail change as we progress through the different stages of adult life. Here’s a summary of their findings.

Should I specialize?

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Many real estate agents want to keep their pool of potential customers as wide as possible. But specializing your business to a particular demographic or property type is not only a great way to stand out among your competitors but it also helps to define your identity as a real estate agent and create a ‘brand’, so to speak. Specializing isn’t necessary and many real estate agents lead successful careers for decades without focusing on a particular niche. But if you’re interested in exploring this career tactic, here are a few things to consider.

Improving communication between you and your client

shakinghandsclientClients that have a positive experience with their real estate agent often say how easy it was to talk to them. They may rave about how their agent quickly figured out their needs and found them the home of their dreams. But having a satisfied client requires a high degree of communication. High satisfaction rates lead to more referrals and more sales. Here are a few ways to improve the lines of communication between agent and client.

Elon Musk Unveils Tesla’s New ‘Solar Roof’

It's worth listening to the whole keynote from Elon Musk, but feel free to skip to 7:20 where Elon shows off some "before and after" photos. The solar roof looks amazing!

Making an unsolicited offer on an unlisted home

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Instead of waiting for a job opening to be posted, savvy job seekers might apply directly to a company they’d like to work at. That way, they get an edge on the competition and will be first in line when a position opens. With the right application, some businesses might even consider creating a job for a well-qualified candidate.

A similar practice happens in the real estate market. With housing supplies in record shortages, more and more agents are making unsolicited offers on unlisted properties on behalf of their clients. Unlisted property owners are more difficult to persuade so you may have to sweeten the deal. Here are a few tips and tactics to try.

Why direct mail still matters to millennials

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Despite being hooked on smartphones, tablets and social media, an online survey conducted by the United States Postal Service shows that the millennial generation is still influenced by direct mail. While the white paper, released in April 2016, focused on the relationship between millennials and political mail, we can draw plenty of inferences about how direct mail still matters to younger consumers -- especially since millennial homeowners are a growing demographic. 

Chinese Housing Market Frenzy

The Toronto and Vancouver markets don't seem so crazy anymore...

From the YouTube description: Surveillance camera caught the shocking moment a new real estate in east China's Hangzhou city open for sale on Sept 24. The rush to buy was prompted by the introduction of restrictions on Monday which prevent people born outside Hangzhou from buying more than one property. All properties at this place were sold in just couple of hours, according to local media's report.
Hangzhou is the latest in a series of Chinese cities to introduce property curbs in a bid to deter speculators and cool the market, which has reported rapid price increases in recent months.

Tips for attracting international clients

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Overseas clients are entering the Canadian real estate market in droves. If you haven't worked with an international client already, this demographic presents incredible potential for the growth and expansion of your business. And as more foreigners are settling in Canada or investing in the country’s real estate, there are plenty of ways that you can make these interactions more successful.

When’s the best day of the week to list a home?

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Seasoned real estate agents know there are several factors that can impact the success of a listing, whether it’s the decor, staging or photography. But there’s one small element that the agent easily has control over, which is the day of the week they list the home.