Real Estate Marketing Solutions
Farming and Referral Programs, Branding

The impact of cognitive load on direct mail vs. email

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Humans tend to prefer the path of least resistance. When it comes to understanding and remembering things we’re exposed to day-to-day, our brain follows suit. It’s something referred to in the world of neuromarketing as “cognitive load”.

Tapping your emotions – how boosting emotional intelligence improves your real estate business

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We may have been trained or led to believe that we should leave our emotions at the door the moment we step into the office or meet with a client. But in a highly personal business like real estate, being attuned to the emotions of your clients and the people you interact with can actually be beneficial.

Evaluating your personal brand

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Establishing a strong personal brand will not only attract the attention of prospective clients but it also encourages favourable reviews and referrals down the road. Here are a few ways that you can evaluate and build your personal brand.

Can mindfulness help you be a better real estate agent?

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We’ve all had those moments in life where we feel overwhelmed. Perhaps we take it out on a colleague, or ourselves. Or our productivity sacrifices as a result. But by incorporating mindfulness practices in your work, you can help to make your days less stressful and be more aware of your actions and decisions. But don’t just take our word for it. Major organizations and companies like Google and Harvard Business School have even adopted mindfulness principles and host meditation groups for their students and employees.

Improving efficiency: conquer all the tasks on your to-do list

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The fast-paced, multi-tasking demands of a real estate agent’s work often mean endless to-do lists and not enough hours in the day to get it all done. But there are a few great techniques and tips that you can try during your busiest days (which is, really, every day) to improve your productivity and finally cross off all the urgent tasks on your agenda.

The power of language in a listing description

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They say the pen is mightier than the sword and this old adage holds true when it comes to real estate listings. A carefully-crafted description could help your next property sell for higher, or sooner, than you think. Here are a few tips that you can incorporate into your next listing.

How to use community involvement to boost your presence

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Community involvement is a great way to improve the brand awareness of your real estate practice. You’ll not only become a familiar name and face in a neighbourhood but you can also feel good about helping to support local groups and charities as well as connecting with the community. Here are a few ideas on how you can get more involved in your neighbourhood through sponsorship and events.

Increasing your sphere of influence

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An excellent way to generate new leads is to increase your list of contacts. Think of it as broadening your sphere of influence, or the number of people that might come to you when they’re ready to buy or sell a home. If you connect with the right people, they may even refer you to their family and friends, making your sphere of influence even wider. Here are a few ways you can build your list of contacts and how to best take advantage of new interactions.  

Developing a business action plan

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The top real estate agents haven’t fumbled their way into success. Often, they’ve structured their development by creating a business action plan that lets them identify goals and work out the strategies they’ll use in order to reach them. Here are a few tips to create a business action plan for your own real estate practice.

Neuroscience study shows print ads have greater impact than digital ads

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While surveys and focus groups can help us understand why consumers act or behave a certain way, sometimes it takes a bit of science to reveal subconscious processes and reactions that we’re not aware of.