Real Estate Marketing Solutions
Farming and Referral Programs, Branding

Tips for selling “as-is” homes

Dilapidated_houseWhether your client has recently inherited an old home or is simply trying to offload a house quickly, as-is properties are not unusual in today's real estate market. Fixer-uppers appeal to buyers looking for a bargain or that want to renovate a property to their specifications. But tactics for selling these homes differ widely from market-ready properties. Here’s what to know when selling homes in "as-is" condition.

Managing budgets and expenses as a real estate agent

Budget2ersfdxdgOne of the challenges (and, perhaps equally, one of the joys) of working as a real estate agent is the unpredictability of the industry. It can be tempting to splurge with every hard-earned commission cheque, but the key to long-term success as a real estate agent is maintaining financial responsibility with a smart budget and tracking of expenses. Here are some tips to help you manage a personal and business budget as a real estate agent.

Ways to jumpstart your growth

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Hitting a wall in your progress as a real estate agent? If you’re new to the industry, you might be exploring ways to discover your potential. Or even if you’re a seasoned professional, you might have plateaued in your development. Here are some valuable tips that can help motivate and inspire your work as a real estate agent.

How direct mail marketing can boost your business

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There's a myriad of ways we can market our products and services these days, but what hasn't changed is the effectiveness of direct mail marketing, which has been proven over decades. Here are a few ways that direct mail marketing gives your business a boost.

Pitch perfect – How to pitch yourself as a media source

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Being interviewed as a source for a real estate story at a local newspaper or magazine is a great way to get press for your business for free, spreading the word about your brand and work. Act as your own publicist to pitch compelling, newsworthy ideas to local publications. Here are a few tips for a successful pitch.

Improve spelling and grammar in your written communication

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Face-to-face interactions are important in real estate, but emails remain a critical way to interact with potential clients and contacts. Sure, you might be sending some quick messages on-the-go, but for more important communications, typos here can leave a negative impression. Here are a few ways to improve the spelling and grammar of your written communications.

Creating a Buyer’s Rating Guide

cklistYour clients might be viewing a dozen or more properties before they find the right home for them, let alone succeed in a bid. You can help to make this process more interactive for them by creating a rating guide to help jot down notes, likes and dislikes about a property. This can help you gather more information to help hone in their search as well as reminding the client of the properties they've seen.

How Big Data is affecting the real estate market

bgdtaBig Data - the ability to process and analyze huge sums of information - has had significant impacts on pretty much every industry and real estate is no exception. Big Data has made it possible to quickly and accurately predict market trends and outcomes as well as risk and property appraisals. Here's how Big Data is impacting the way agents navigate the real estate market.

Becoming a neighbourhood expert

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Honing in on a certain region or neighbourhood in a larger city can focus your efforts and help you stand out from a crowd of agents, giving your business a boost. Here are a few tips on becoming an expert in a specific neighbourhood.

Tips for your first meeting with a new client

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Like an important interview or a promising first date, meeting a prospective client for the first time can be a little nerve wracking. Leaving the right impression could result in a profitable transaction and a long, fulfilling business relationship for both parties. Here are a few tips for nailing your first client meeting.