Real Estate Marketing Solutions
Farming and Referral Programs, Branding

Leveraging drone technology for your next real estate listing

drnehouse

Looking for a way to make your next listing stand out? Drone technology could be the way to do it. These small and nimble camera-equipped devices aren’t just fun toys for the tech-savvy. With the right equipment and know-how, drones can be used to take stunning photography and video footage that’ll help enhance the listing of a unique property. Some real estate agents even claim that drones are the most significant new technology to impact real estate since the advent of the internet. Here are a few ways that you can harness drone technology for your next real estate listing.

Creative ways to engage with your community

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Looking to grow your connections within a community? There are plenty of creative ways to do this in a fun and organic way. Strengthening your relationship with a neighbourhood will help to increase your brand awareness within a territory which can lead to more sales and referrals. Here are a few fun and creative ways you can become an active member of your community.

Why brand identity is important for real estate agents

bingimageYou might think that branding is a practise saved for marketing commercial products, but a lot of the same benefits can apply to your real estate business. Agents that have a strong and consistent brand set themselves apart from the competition. Here are three reasons why a thoughtful brand identity matters in real estate.

Study of French consumers postal interactions reveals impact of direct mail

frnchmailA 2017 study conducted by MediaPost Publicité explored the unique and valuable relationship of interactions with physical mail. While the study was conducted in France, we can still learn and understand a lot about our own habits with direct mail. Here’s what the study revealed.

Fast talk – speed, tone and pitch awareness for better conversations

speekslower

While we’re definitely moving into the digital age with emails, texts and messages, the value of being an effective conversationalist is still incredibly important in the world of real estate. A productive door knocking could lead you to your next listing while a persuasive conversation could be what convinces a client to invest the funds to renovating an unkempt backyard. While sales techniques can be taught and practised, there are easy, surprising ways to make an impact that simply involves paying attention to how you speak. Here are some tips to improve your conversational interactions.

How can you make your client feel more comfortable?

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Earning a new client’s trust is an important part of establishing a great business relationship. Strong, open communication ensures that your client can fully express their wants and needs without feeling timid or embarrassed. Psychological and behavioural studies have revealed unexpected ways that you can help put someone in your presence at ease while you’re conversing or working together. Here are a few to try with your next new client.

Tips for working with long distance clients

remworkNot all clients are relocating within the same neighbourhood or region. Some of the most promising real estate clients may be making a move from another country or far-away community. While these can be great opportunities with the potential for more business down the road, there are also challenges to ensuring a smooth interaction. Here are some suggestions for working with long distance clients.

How to find a mentor

mtrpicMost of us remember a time in our lives when we got advice from a wiser, experienced individual. Perhaps it was a summer camp counsellor that motivated you to break out of your shell or a college TA that took extra time to help you understand a challenging concept. Just because you’re no longer in school doesn’t mean you can’t benefit from the guidance and support of an experienced professional. Here are a few ways to find and build a mentor relationship.

Maintaining work-life balance

worklifebalance

The self-employed freedom of working as a real estate agent has plenty of perks. But with it comes the difficulty in defining work hours from your personal time. Often the lines blur and agents find themselves taking calls during dinner or running out to a client’s home for an emergency. If you’re finding it difficult to carve out sufficient “me time”, here are a few tips.

Direct mail leaves a deeper footprint in your brain

brainlasers

In a sea of online advertisements, direct mail remains a powerful, long-lasting tool for getting a message across. Much of this is owing to the tangibility of physical mail. In order to better understand the influence of physical mail compared to digital advertisements, researchers at the Centre for Experimental Consumer Psychology at Bangor University used fMRI scanning technology to see how the brain reacts to these different types of media.