Direct mail advertisements are still going strong. Despite the growth of digital advertisements, direct mail continues to proliferate as an efficient, proven marketing strategy. While direct mail took a hit following the 2008 recession, the rates have since stabilized. And, in fact, according to Experian Data Quality Group, total spending on print advertising mail is expected to rise from 11 percent to 12 percent by the year 2020.
Some of the highest-earning real estate agents have reached their levels of success from excellent rates of repeat business. A survey from the National Association of Realtors says that repeat business accounts for a median of 21 percent of sales and the rates are even higher for those with 16 or more years of experience in the industry – up to an incredible 40 percent. On top of that, referrals accounted for an additional 21 percent of total business.
Clearly, happy customers and their family and friends are an incredibly powerful demographic to harness. Every agent should strive to build on repeat clients as part of their business model. To make one transaction lead to many more down the read, there are a few things you can do as a real estate agent to encourage repeat business.
Humans tend to prefer the path of least resistance. When it comes to understanding and remembering things we’re exposed to day-to-day, our brain follows suit. It’s something referred to in the world of neuromarketing as “cognitive load”.
We may have been trained or led to believe that we should leave our emotions at the door the moment we step into the office or meet with a client. But in a highly personal business like real estate, being attuned to the emotions of your clients and the people you interact with can actually be beneficial.
Establishing a strong personal brand will not only attract the attention of prospective clients but it also encourages favourable reviews and referrals down the road. Here are a few ways that you can evaluate and build your personal brand.
We’ve all had those moments in life where we feel overwhelmed. Perhaps we take it out on a colleague, or ourselves. Or our productivity sacrifices as a result. But by incorporating mindfulness practices in your work, you can help to make your days less stressful and be more aware of your actions and decisions. But don’t just take our word for it. Major organizations and companies like Google and Harvard Business School have even adopted mindfulness principles and host meditation groups for their students and employees.
The fast-paced, multi-tasking demands of a real estate agent’s work often mean endless to-do lists and not enough hours in the day to get it all done. But there are a few great techniques and tips that you can try during your busiest days (which is, really, every day) to improve your productivity and finally cross off all the urgent tasks on your agenda.
They say the pen is mightier than the sword and this old adage holds true when it comes to real estate listings. A carefully-crafted description could help your next property sell for higher, or sooner, than you think. Here are a few tips that you can incorporate into your next listing.
Community involvement is a great way to improve the brand awareness of your real estate practice. You’ll not only become a familiar name and face in a neighbourhood but you can also feel good about helping to support local groups and charities as well as connecting with the community. Here are a few ideas on how you can get more involved in your neighbourhood through sponsorship and events.
An excellent way to generate new leads is to increase your list of contacts. Think of it as broadening your sphere of influence, or the number of people that might come to you when they’re ready to buy or sell a home. If you connect with the right people, they may even refer you to their family and friends, making your sphere of influence even wider. Here are a few ways you can build your list of contacts and how to best take advantage of new interactions.