Real Estate Marketing Solutions
Farming and Referral Programs, Branding

How to be an effective networker

Delegates Networking During Conference Lunch Break

Meetups, community events and parties can be great opportunities to expand your sphere of influence. But being an effective networker isn’t just about shaking hands and exchanging business cards. Whether you’re more of an introvert or have a natural gift of the gab, here are a few things you can do to network more effectively.

How to take time off as a real estate agent

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The urge to work 24/7 can be strong for real estate agents. But taking time to reconnect with family and friends, or simply for yourself, is an important part of recharging your batteries to be even more effective and hard-working upon your return. Here are a few tips for taking smooth and stress-free vacations as a real estate agent.

Moving your business to the cloud

mtocldYou may have heard about how cloud computing is changing the way companies are doing business. But this new technology isn’t just for tech startups or major corporations — it’s an accessible tool that you can easily adopt in your brokerage or real estate operation. Here’s what to know about cloud computing and how it can help your business.

Signs of an eager seller

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There are many reasons why a seller may be motivated to sell their home as soon as possible. They may have accepted a job offer in a different city or perhaps the property has been passed down through family and the new owners want to sell and split the proceeds. Here are a few tips for spotting an eager seller.

Tips for selling tenant-occupied properties

tenantoccunitThe home-selling process can be equally stressful for owner and tenant alike when it comes to selling a rental property. The trick to a smooth and successful tenant-occupied property sale is appealing to the tenants as well as the client — being upfront and compassionate with the process and in scheduling visits. Who knows: those tenants could turn out to be future clients down the road. Here are a few tips for selling tenant-occupied properties.

Five tax write-offs for real estate agents

taxwriteoffs_articleTax season is a stressful time. But as a self-employed individual, real estate agents can take advantage of tax write-offs for business expenses, helping to reduce the total taxable income. Here are a few to consider when you’re heading into tax season.

Tips for working with elderly clients

olderclinetThe baby boomer generation is steadily moving into older age and with that transition comes unique changes in their housing needs. As this demographic continues to grow, you may be encountering more and more senior clients or perhaps might be interested in positioning yourself as a specialist of this group. Here’s what to expect when you’re working with senior-aged real estate clients.

Go green: how to approach your real estate business from an environmentally-friendly perspective

goinggreen_imageMore and more concerned citizens are adopting environmentally-friendly practises in their homes and offices, including real estate agents and their home-buying and selling customers. Taking a greener approach and outlook to your real estate business isn’t only just good for the earth but it can also help position you positively among potential clients and customers that have made the environment a priority in their lives. Here are a few ways to approach your business from an environmentally-friendly perspective.

Tips for better engagement with open house visitors

openhousearticleHosting an open house isn’t just for introducing a new listing to the market. It’s also a great opportunity to bring new clients onto your roster that may be thinking of buying or selling soon. Here are a few simple tips to help convert open house visitors into clients.

Is home staging worth the investment?

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Depending on the size and condition of the property, home staging can cost a few hundred or even over a thousand dollars. But is the expense worth the investment? A recent study from the National Association of Realtors helps us address this question.