Real Estate Marketing Solutions
Farming and Referral Programs, Branding

Pitch perfect – How to pitch yourself as a media source

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Being interviewed as a source for a real estate story at a local newspaper or magazine is a great way to get press for your business for free, spreading the word about your brand and work. Act as your own publicist to pitch compelling, newsworthy ideas to local publications. Here are a few tips for a successful pitch.

Improve spelling and grammar in your written communication

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Face-to-face interactions are important in real estate, but emails remain a critical way to interact with potential clients and contacts. Sure, you might be sending some quick messages on-the-go, but for more important communications, typos here can leave a negative impression. Here are a few ways to improve the spelling and grammar of your written communications.

Creating a Buyer’s Rating Guide

cklistYour clients might be viewing a dozen or more properties before they find the right home for them, let alone succeed in a bid. You can help to make this process more interactive for them by creating a rating guide to help jot down notes, likes and dislikes about a property. This can help you gather more information to help hone in their search as well as reminding the client of the properties they've seen.

How Big Data is affecting the real estate market

bgdtaBig Data - the ability to process and analyze huge sums of information - has had significant impacts on pretty much every industry and real estate is no exception. Big Data has made it possible to quickly and accurately predict market trends and outcomes as well as risk and property appraisals. Here's how Big Data is impacting the way agents navigate the real estate market.

Becoming a neighbourhood expert

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Honing in on a certain region or neighbourhood in a larger city can focus your efforts and help you stand out from a crowd of agents, giving your business a boost. Here are a few tips on becoming an expert in a specific neighbourhood.

Tips for your first meeting with a new client

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Like an important interview or a promising first date, meeting a prospective client for the first time can be a little nerve wracking. Leaving the right impression could result in a profitable transaction and a long, fulfilling business relationship for both parties. Here are a few tips for nailing your first client meeting.

Spring cleaning for your real estate business

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The change from winter to spring is a good reminder for us to freshen up our homes and prepare for the coming season. While we’re wiping down windows and swapping out winter clothes for lighter options, we can extend this mantra to our work lives and small businesses too. Here are some tips to "spring clean" your real estate operation.

Outsourcing your business

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It's easy to believe that the most profitable real estate professionals are one-person operations. But when your business starts to grow, it's important to recognize when you can benefit from the help of skilled professionals. Outsourcing specialized elements of your work allows you to concentrate on the activities your are best at executing and enjoy the most. The investment of bringing in professionals can pay off in the long run if your business has grown large enough. Here are a few tasks you can consider outsourcing to professionals.

Leveraging drone technology for your next real estate listing

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Looking for a way to make your next listing stand out? Drone technology could be the way to do it. These small and nimble camera-equipped devices aren’t just fun toys for the tech-savvy. With the right equipment and know-how, drones can be used to take stunning photography and video footage that’ll help enhance the listing of a unique property. Some real estate agents even claim that drones are the most significant new technology to impact real estate since the advent of the internet. Here are a few ways that you can harness drone technology for your next real estate listing.

Creative ways to engage with your community

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Looking to grow your connections within a community? There are plenty of creative ways to do this in a fun and organic way. Strengthening your relationship with a neighbourhood will help to increase your brand awareness within a territory which can lead to more sales and referrals. Here are a few fun and creative ways you can become an active member of your community.