Archive: January 2018 2 articles

Why brand identity is important for real estate agents

bingimageYou might think that branding is a practise saved for marketing commercial products, but a lot of the same benefits can apply to your real estate business. Agents that have a strong and consistent brand set themselves apart from the competition. Here are three reasons why a thoughtful brand identity matters in real estate.

Study of French consumers postal interactions reveals impact of direct mail

frnchmailA 2017 study conducted by MediaPost Publicité explored the unique and valuable relationship of interactions with physical mail. While the study was conducted in France, we can still learn and understand a lot about our own habits with direct mail. Here’s what the study revealed.