Archive: July 2017 2 articles

Direct mail trends predict growth

growtharrowsDirect mail advertisements are still going strong. Despite the growth of digital advertisements, direct mail continues to proliferate as an efficient, proven marketing strategy. While direct mail took a hit following the 2008 recession, the rates have since stabilized. And, in fact, according to Experian Data Quality Group, total spending on print advertising mail is expected to rise from 11 percent to 12 percent by the year 2020.

How to encourage repeat business

thankyounoteSome of the highest-earning real estate agents have reached their levels of success from excellent rates of repeat business. A survey from the National Association of Realtors says that repeat business accounts for a median of 21 percent of sales and the rates are even higher for those with 16 or more years of experience in the industry – up to an incredible 40 percent. On top of that, referrals accounted for an additional 21 percent of total business.

Clearly, happy customers and their family and friends are an incredibly powerful demographic to harness. Every agent should strive to build on repeat clients as part of their business model. To make one transaction lead to many more down the read, there are a few things you can do as a real estate agent to encourage repeat business.