Archive: October 2016 2 articles

Making an unsolicited offer on an unlisted home

buyer

Instead of waiting for a job opening to be posted, savvy job seekers might apply directly to a company they’d like to work at. That way, they get an edge on the competition and will be first in line when a position opens. With the right application, some businesses might even consider creating a job for a well-qualified candidate.

A similar practice happens in the real estate market. With housing supplies in record shortages, more and more agents are making unsolicited offers on unlisted properties on behalf of their clients. Unlisted property owners are more difficult to persuade so you may have to sweeten the deal. Here are a few tips and tactics to try.

Why direct mail still matters to millennials

mildm

Despite being hooked on smartphones, tablets and social media, an online survey conducted by the United States Postal Service shows that the millennial generation is still influenced by direct mail. While the white paper, released in April 2016, focused on the relationship between millennials and political mail, we can draw plenty of inferences about how direct mail still matters to younger consumers -- especially since millennial homeowners are a growing demographic.