Archive: April 2016 3 articles

McCann CEO and ‘The Mail Moment’

blogpost12314At the 2016 National Postal Forum, Harris Diamond, CEO of advertising giant McCann Erickson addressed members of the mail industry with a compelling talk about the impact of direct mail. Diamond cited a study conducted by McCann that found the average American spends 25 minutes with their mail every day, which Diamond referred to as ‘The Mail Moment’.

“You come home from work, the mail in one hand, the cell phone in your pocket, and you sit down to go through the mail,” Diamond said at the National Postal Forum. “It's an important moment in people's lives and one that presents great marketing opportunities.”

Introducing Realty Sweep™ Cards

RScard2All Realty Sweep™ Newsletter clients have the option of adding a Realty Sweep™ Card to their protected farm area. The addition of the card benefits you in several very important ways:

  • Provides an additional 12 touch points to your protected farm area on a highly cost-effective basis
  • Automatically spaces the two touch points two weeks apart – ensuring your farm area gets consistent and regular contact
  • Ensures a consistent imagery between the newsletter and the card – maximizing your marketing synergy!
  • Card backs can be used for featured properties or messages – and default content is created for you if you want to put it totally on “auto pilot”!
  • The Realty Sweep™ Card itself has unique dimensions (11” x 4”) and is printed on extremely thick 14 point stock.

Door Knocking 101



Door knocking is a powerful tool to make yourself known with the community. By interacting with homeowners, you can effectively generate leads. But many agents find door knocking to be intimidating or question its efficacy. Whether you’re prospecting or hunting for a client’s dream home, here are some tips to get started on door knocking and how to best leverage this marketing opportunity.